Think Blue - Volkwagens Culture For The Future Showcased At Hannover Messe

Friday April 16, 2010, posted by Staff

Wolfsburg / Hanover, 15 April 2010
Volkswagen remains on course for becoming the world’s most innovative and environmentally-friendly automaker. At Hannover Messe beginning on Monday, the company is showcasing the systematic implementation of its sustainability strategy with over 30 exhibits under the slogan of “Think Blue.” Volkswagen will be giving visitors an insight into responsible mobility today and tomorrow with its thematic blocks of low-consumption vehicles, sustainable production and technologies of the future.

VW Think Blue Stand – Image courtesy Volkswagen Media Services

“Think Blue.” is an approach that goes beyond purely technical or product-related aspects. At its exhibition stand, Volkswagen is presenting a spectrum of sustainable solutions that highlight the company’s responsible attitude and actions. From resource-efficient and environmentally-friendly production through energy-efficient vehicles to new sustainable employment fields – the exhibition actively appeals to the environmental awareness of visitors to Hannover Messe and provides food for thought.

Vehicle production also reflects the systematic implementation of the “Think Blue.” leitmotif. Taking the production process for a Polo BlueMotion car as an example, a media robot explains the environmentally-efficient and advanced technologies used in Volkswagen’s production processes. An innovative color change paint spray system, for example, demonstrates the economic and ecological savings potential during the painting process.

Volkswagen has brought together the best environmental technologies of the present day in “BlueMotionTechnologies”. Some of these are on show in Hanover. They include the new generation of the best-selling Sharan presented in March. The Volkswagen van, which features rear sliding doors for the first time, has a fuel efficiency unequalled by all other vans in this class, consuming just 5.5 liters per 100 kilometers (Sharan 2.0 TDI, 140 PS). Another highlight in Hanover is the Touareg Hybrid. Unveiled only a few weeks ago, this is currently the only hybrid SUV built by a German automaker available in Europe (V6 TSI plus e-motor).

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